Betting exchanges claim that you will get 20% better prices in horse betting. Better prices to the horse player, simply means making more money from winners!  Great, everyone would want that…if the claim is true.

I decided to put the claim to the test! I created a scenario of betting the horses…at the track, online with a traditional online race book and at a betting exchange, www.ehorsex.com, to see which method is most profitable and by how much.  I looked at the results for all stakes races in 2007, starting on January 1st until June 30th, a total of 260 races.  In the end, I found that by betting at ehorseX, net profits were 23.9 to 32.4% better than if you were to bet the same amount, on the same horses, getting tracks odds. Now if you have already become an exchange player, better prices are what you have come to expect.  However, if you have yet to experience exchange betting, you may be unfamiliar with the value that they bring to the horse player.  You may also need more convincing as to the validity of these percentages.  Here is a detailed look at how this comparison was conducted.
Continued

Just one betting tip in the Premier League today as the F.A. Cup 4th round takes place.

Aston Villa v Blackburn.  Algorithm odds are very close to the WBX betting exchange odds with both sides offering value.  We therefore back both teams and look for a result either way.

HOME AB Odds Ex Odds Value Stake AWAY AB Odds Ex Odds Value Stake
Aston Villa 1.90 1.98 4%  £4.49  Blackburn 4.23 5.00 18%  £1.50